Rocketlane Named a 2022 Gartner® Cool Vendor in Technology Go-to-Market

We’re elated to announce that we have been recognized as a Gartner Cool Vendor in the Technology Go-to-Market category. 

Waking up to the news that we’d made it to the 2022 Cool Vendors^TM in Technology Go-to-Market has been the best thing we’ve experienced so far!

From writing those first lines of code in May 2020 to being named a Cool Vendor in May 2022, it has all been possible thanks to our team. We are here because of their relentless efforts on all fronts, be it product, engineering, marketing, sales, or customer success.

How we got here and why we believe we are a 2022 Cool Vendor

We started building Rocketlane to fill a gap in the customer onboarding space: a platform that enabled vendors to make their customer onboarding experience consistent, transparent, and collaborative. The founders had suffered enough trying to manage the onboarding process with a host of tools such as project management software, docs, spreadsheets, etc., compromising on visibility and consistency. 

There was a better way to onboard customers, and we are proving it now. 

Gartner says in the Key Findings section of their report: ‘Onboarding is a key “moment of truth” in the customer journey that can either cement buyer confidence or destroy it. Although the onboarding process can be well-defined, it remains high effort and overly long in duration.’

The Recommendations section says ‘To improve technology marketing effectiveness and go-to-market (GTM) strategy, technology and service providers should…Enable a smooth transition from prospect to customer by streamlining onboarding processes with solutions that offer a collaboration space between technology provider and customer for sharing project activity.’

Why customer onboarding teams should care

Here’s what the Gartner report’s Need to Know section says: ‘After a prospect becomes a customer, marketers often overlook goals and metrics for customer success and retention. Especially for SaaS businesses where customer onboarding is a key moment of truth, the customer journey must start with a smooth and rapid implementation and onboarding program. For that, technology marketing teams must establish a relationship with the customer success team that transcends individual projects and instead creates a cycle of reviewing customer feedback to understand gaps in adoption and utilization across the entire account team. This will enable technology marketing and customer success teams to analyze feedback and patterns that can inform not only the activities of the customer success team, but also the customer marketing opportunities facing the technology marketing team.’

Try Rocketlane today

Rocketlane’s collaborative platform helps you solve this enabling two-way communication with your customers on top of project management capabilities. It helps elevate streamline customer onboarding and elevate customer experience. 

If you are ready to make customer onboarding a key moment of truth in your customer lifecycle, try Rocketlane today or book a demo with us.

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More on Rocketlane

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3. Rocketlane X Slack: Collaborate from the comfort of Slack
4. Introducing Time Tracking for Customer Projects
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