Propel: Rocketlane’s event for professional services leaders

Every year, Rocketlane brings together the brightest minds in professional services for Propel—a premier event designed to redefine service delivery, foster collaboration, and drive innovation across industries. 

Propel is a dynamic gathering where professional services (PS) leaders come together to discuss industry shifts, learn from top experts, and explore the latest advancements in service delivery, AI-powered workflows, and operational excellence.

In 2024, Propel was a one-day event, centered around the theme "Productizing your Services." It focused on enhancing the service delivery experience. The event attracted over 150 attendees, with 20+ speakers leading 10+ sessions, covering everything from client satisfaction strategies to AI-driven process optimizations.

As we gear up for Propel25, excitement is building. Happening on May 14-15, 2025, in the Bay Area, San Francisco, this edition will focus on "Intelligent Delivery Organization." Attendees can expect to explore how cutting-edge technology, intelligent automation, and data-driven insights are reshaping the way professional services teams operate.

Let’s dive deeper into what Propel is, what makes it an important event for professional services leaders, and the key themes that will define Propel25.

What is Propel?

Propel is Rocketlane’s annual flagship conference—a one-of-a-kind gathering designed for leaders in professional services. It is an opportunity for directors, VPs, senior managers, and team leads from professional services, consulting, and SaaS organizations to gain cutting-edge insights, share knowledge, and build meaningful connections.

Propel is the ultimate learning and networking experience for professionals looking to:

• Enhance team performance
• Optimize client experiences
• Leverage emerging technologies
• Improve service delivery workflows

Propel is deeply focused on the unique challenges of professional services. The event combines a carefully curated mix of expert speakers, peer-led discussions, real-world case studies, and hands-on learning sessions to help PS teams achieve greater efficiency, profitability, and impact.

Propel24 recap: Productizing your services

Propel24 was centered on the theme of “Productizing Services,” exploring how services companies can move beyond traditional project-based models to create repeatable systems, ensure consistent quality, and drive predictable outcomes for greater scalability and client satisfaction. The event brought together top minds in the industry, including Nick Mehta, CEO of Gainsight; Omid Razavi, founder of SuccessLab; and Phil Wang, VP of Implementations at Observe.ai. These leaders shared their expertise in enhancing delivery experiences, integrating user-centric methodologies, and leveraging technology to improve client interactions.

A key highlight of Propel24 was the introduction of the Golden Comet Awards, a recognition program celebrating excellence in professional services, implementation, and service delivery. These awards honored teams and individuals who demonstrated innovation, leadership, and outstanding execution in the industry.

The event’s success reinforced the growing demand for structured discussions around service delivery, setting a strong foundation for an even more impactful Propel25.

Building on this momentum, Propel25 is set to be bigger and better, offering an expanded lineup of speakers, deeper industry insights, and even more opportunities for attendees to refine their strategies and stay ahead of emerging trends.

Propel25: Intelligent Delivery Organization

The theme for Propel25 is "Intelligent Delivery Organization”, and will explore how PS teams can leverage AI, automation, and data-driven workflows to build high-performing teams and deliver superior results for their clients. 

Attendees will gain access to exclusive keynote sessions from industry visionaries, hands-on workshops on AI-powered workflows and automation, and deep dives into professional services trends, including agility, intelligent automation, and enhanced client engagement strategies.

This year’s edition will center around five core themes, shaping discussions, panels, and workshops:

AI-powered service delivery

The rise of AI and automation in professional services is redefining efficiency. Sessions will explore:

• How AI-driven insights can improve project delivery
• Using AI-powered tools to reduce manual tasks and improve resource management
• Real-world case studies of AI’s impact on professional services firms

Intelligent automation and workflows

The best PS teams are automating repetitive tasks while maintaining high-quality client interactions. Expect deep dives into:

• How automation accelerates project execution and efficiency
• Integrating intelligent workflows for seamless collaboration
• Maximizing ROI from automation without compromising the human touch

Client-centric innovation

Delivering great customer experiences is the key to long-term success. Propel25 will feature sessions on:

• Personalized client journeys and tailored service delivery
• How leading firms are prioritizing customer satisfaction and engagement
• Best practices for balancing efficiency with high-touch service models

High-performing teams and operational excellence

Team efficiency and leadership play a crucial role in professional services. Learn from top industry leaders about:

• Building resilient and high-performing PS teams
• Mastering utilization and profitability strategies
• Balancing innovation with delivery excellence

The future of professional services

Propel25 will provide an exclusive look at the future of professional services, covering:

• Upcoming trends shaping service delivery models
• How professional services firms should prepare for the next decade
• Exclusive insights from Rocketlane on next-gen PS innovations

Why attend Propel25?

Success in professional services isn’t just about delivering projects—it’s about delivering them smarter, faster, and better. Propel25 is where the best in the industry gather to tackle real challenges, share winning strategies, and uncover what’s next in service delivery. Here’s what you will walk away with from Propel25:

Gain cutting-edge knowledge

Learn from the best minds in professional services about emerging trends, best practices, and proven frameworks.

Connect with industry leaders

Propel is the ultimate networking event for PS professionals. Meet and exchange ideas with peers, potential collaborators, and industry pioneers.

Transform your strategy

Take home practical, actionable insights to improve your organization’s service delivery, efficiency, and client outcomes.

Celebrate excellence

The Golden Comet Awards will honor top-performing teams, trailblazing leaders, and Rocketlane customers who have achieved excellence in PS implementation and service delivery.

Who should attend Propel?

Propel is designed for professionals leading service delivery, implementation, and customer success within their organizations. Whether you are a Director, VP, Senior Manager, or Team Lead, Propel25 offers invaluable insights that can help you navigate industry shifts and elevate your team’s performance. 

For professionals looking to refine their service delivery strategies, implement cutting-edge technologies, and future-proof their teams against emerging industry trends, Propel25 is an essential event. Attendees will leave with a wealth of knowledge, practical takeaways, and a network of industry peers committed to driving excellence in professional services.

Propel is more than an event—It’s a movement

At its core, Propel represents Rocketlane’s commitment to advancing the professional services industry. The event empowers teams to stay informed, inspired, and equipped to tackle the evolving challenges in professional services by creating a space for meaningful discussions, thought leadership, and collaborative learning. 

Propel is not just about attending sessions—it’s about taking actionable insights back to your organization, forming strategic connections, and playing an active role in shaping the future of service delivery.

As the professional services landscape continues to evolve, those who embrace intelligent automation, AI-driven workflows, and data-backed decision-making will lead the charge in transforming the industry. Propel25 is your opportunity to be part of that transformation.

Join us in San Francisco on May 14-15, 2025, for Propel25 and take your professional services expertise to the next level.

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